At 2013 The Justice Conference in Philadelphia I visited one of the vendor-booths I couldn’t resist: The Land of a Thousand Hills had coffee! I always can use coffee.
Before I had my cup of coffee, the young lady shared their story, one of love, of entrepreneurship, of empowering, and of powerful reconciliation through the gospel of Jesus, the Messiah--and coffee! Land of a Thousand Hills is truly a Wasted Evangelism ministry where social action has biblically centered evangelistic outcome.
In April 1994, Rwanda (an African country half the size of the state of Maryland) experienced one of history's most atrocious genocides. Within a third of a year close to one million ethnic Tutsi and moderate Hutu sympathizers lost their lives to the hands of extremist Hutu militia. The 1994 genocide that left so many innocent people either dead, orphaned, or widowed has now become a focal point of the global community. Rwanda made a commitment to national restoration, even calling upon the church to lead the country in reconciliation. They also turned to the outside world for help with the healing and assistance to eradicate poverty, disease, and illiteracy.
In 2005, Jonathan Golden, founder of Land of a Thousand Hills, recognized a simple and tangible opportunity to make a difference in the reconciliation of the Rwandan people. This realization led him to start a coffee company that pays a fair wage to the farmers of Rwanda, helps them with their basic needs, and brings a quality product to coffee lovers. Land of a Thousand Hills Coffee partners with farmers and local community leaders to develop the coffee into a sustainable income, striving to further meet the needs of the people. When you buy Land of a Thousand Hills, you are receiving coffee that is 100% Arabica, fairly traded, and roasted fresh. Their motto says it all: Drink Coffee. Do Good.®
*The material used is adapted from the narrative on the Land of a Thousand Hills' website.
Wasted Evangelism In Action Blog
Events, moments, organizations, and other items that demonstrate the concept of Wasted Evangelism. The goal here is to connect you to Wasted Evangelism in Action.